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If you keep pace with manufacturing and production, as we do at Kornit Digital, one common thread that arises repeatedly is how complex and slow-moving the legacy fashion and textile industry is. Offshoring, waste, and inefficiency are the rule, not the exception, and progress toward a more effective and sustainable model is still terribly slow as the industry remains pegged among the worst polluters in the world.

There are many components that go into creating a successful retail brand. Jimmy Bryant, Atomic Child, has been on the decoration and production side of apparel, but now operates a popular outdoor lifestyle brand. Throughout his journey, he’s learned a thing or two about what it takes to stand out in this space.

Rebranding … Where do you even start?! This is the exact feeling I have when a new project is placed in front of me these days.

The growing push for sustainability in the apparel industry continues to spark new programs, partnerships, and actionable change. Recently, S&S Activewear announced it partnered with Give Back Box for a textile recycling program. Give Back Box operates as the logistical muscle behind many large retailer donation programs by connecting businesses with charities across the U.S. and abroad.

Does printing with water-based ink interest you? Are you always on the lookout for quality training and hands-on education? Events like WB/WEEK, which took place this year from July 19-22, are excellent learning opportunities to continue your apparel decoration knowledge.