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Welcome to the Weekly Recap of Today on PIWorld, where we provide a recap of the top news that you may have missed this week in the printing industry.
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As the gravure print market declines, LSC announced plans to close in September its last remaining gravure printing facility in Warsaw,
Indiana, impacting 525 workers. The company will focus on Kodi Collective, which provides offset printing, digital printing, and
marketing execution services.
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Bradford & Bigelow celebrated its recent installation of a manroland Goss Lithoman four-color web offset press. The new press uses
LED-UV technology to eliminate all VOC emissions, reduce energy consumption and paper waste, and provide operational efficiency.
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by Mark Hahn
Digital media upstart Vice Media filed for bankruptcy protection on May 15. What was once a hip, humorous, and offensive media platform
aimed at the youth, is now deteriorating as ad tracking technology caught up and the audience aged out. Now, investors and consolidators
are back in the print game.
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Primary Color, a marketing experience and print provider based in Cypress, California, is home to a new Landa S10 Nanographic Printing
Press. The company expects the new press to help grow its short-to-medium run POP business, which is currently run on offset.
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by Mark Michelson
Irvin J. Borowsky founded North American Publishing Co. (NAPCO) in early 1958, and then launched Printing Impressions as a
national tabloid newspaper to serve the commercial printing industry 65 years ago this month.
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by Bill Farquharson
Among the top sales challenges is ghosting. That happens when a sales call goes well but you can’t get the client back on the
phone after you submit a price. What should you do? In this week’s Short Attention Span Sales Tip, Bill Farquharson gives you five
questions to ask.
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by Linda Casey
The Heidelberg Innovation Showcase, held on June 7-8 in the Atlanta metro area, drew an international crowd comprising commercial and
package printing executives eager to see the company’s latest innovations in printing, finishing, and automation.
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Have you ever received a piece of direct mail with handwriting? It could have been produced using autopen equipment. Check out these
examples from Pioneer Direct Marketing.
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Pel Hughes Printing has purchased a full MBO Rollfed Digital Finishing Line, the second for the company in less than a year. For the New
Orleans-based printer and integrated marketing specialist, the investment will drive a fully variable direct mail business that is
posting impressive growth.
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by Philip Beyer
Has a key employee suddenly quit or simply walked out the door? They most likely had important knowledge of key business processes that
others in your company lacked. Here is a fix for that as well as some strategies to prevent it from happening in the future.
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United Mail has rebranded to United Direct Solutions. The company has also introduced a new logo and visual identity, updated brand
positioning, and reframed services to better represent its use of the latest tools and technologies available.
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In a recent SG360° research study, “The Future of Direct Mail 2023,” marketers report that direct mail continues to be
an effective way for brands to communicate with customers, surpassing other channels. Additional highlights of the survey can be found
here.
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Lane Press, a national magazine printing company based in Vermont, announces its strategic hire of Chris Armstrong as executive VP.
Armstrong brings more than 25 years’ experience and a wealth of expertise, including sales, operations, and client service.
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by Bob Bly
As technology has come to the forefront of communications, many marketers no longer include a business reply card in their direct mail
packages. However, incorporating a reply card might just spur higher response rates. Here is why.
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Leaders in the D.C. business community were asked by DCA Live to nominate associations that are growing fast and doing interesting and
innovative work. PRINTING United Alliance was among those nominated and named to the prestigious list.
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It’s that time of year! For the 40th year in a row, Printing Impressions will again recognize the top printing companies in the
U.S. and Canada, as determined by annual sales. But, if you don’t participate, you won’t make our prestigious list.
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by Mike Philie
Achieving operational effectiveness involves finding ways to reduce costs, enhancing productivity, and increasing the level of value you
deliver to your customers, all while the competition nibbles away at your market position. Simply put, it’s not easy. Mike Philie
offers some advice to help you along.
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Salt Lake City-based Aspen Press and Packaging has installed a new Diana Easy 115 from Heidelberg to alleviate bottlenecks in its
folding-gluing department. The Diana Easy is Aspen’s third folder gluer in production and first investment in Heidelberg folding
carton converting equipment.
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by Matthew Parker
Are you managing any important jobs at the moment? Maybe you are printing the first job for a new customer or a high-profile job for a
big client. Here are some ways to let the press team know when it’s an important job, as well as some tips to perfect the
finishing touches.
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